Did Your Home Listing Expired?
There are many factors that influence the saleability of your home, some under your control and some not! We can help! The three most important things you can control to increase the chances of selling your home are:
- Selecting the right agent
- Make an educated decision on pricing your home
- Preparation and presentation of your home
Please take a few moments to review the results driven plan we implement for your clients. We would love to meet with you to discuss possible reasons why your home did not sell and present you our Digital Marketing Plan, to get your home sold for the best market price as well as within your timeline.
Things to Consider When Selecting a REALTOR®
Not all Realtors® are the same, the real estate market is highly competitive 20% or Realtors® sell 80% of Homes. You must have proactive marketing and promotion to get your home sold. Out of State and Country home sellers, with luxury, vacation and retirement property need a highly specialized and experienced Realtor® to help you navigate the real estate transaction. In short you need an expert to help you achieve the best results.
Taking the "Highest Bid" for Your Listing Can Cost You Thousands
Overpricing to get the listing is an old school real estate trick, you are entitled to a written, Comparative Market Analysis that reflects a TRUE fair market price. Reducing your listing price in 30 or 60 days will negatively affect your home's market position. Statistics show that the best opportunity to sell your home is often within the first few weeks of entering the market. This can be good news, or bad, depending on your motivation. Some homes sell right away while others sit on the market for months without an offer. Listing with an agent who offers you to list your home above market price will be a huge mistake!
Establishing the Right Price for Your Home
Things that have nothing to do with the value of your home:
- Another Realtor® said it was worth more
- We can price high as the buyers can always make an offer
- The original purchase price
- The seller's need for more equity
- Personal attachment to the property
- Cost of over improvement of personal enjoyment
The Success Rate of "For Sale By Owner" has Never Been Lower
Less than 8% of all homes "for sale by owner nationwide" will sell this year and over 89% of all FSBO sellers will eventually list with a Realtor®. 41% of FSBO Sellers DID NOT actively market their home, the typical FSBO home nationwide sold for $185,000 compared to $240,000 for Realtor® assisted home sales. Only 7% of qualified buyers come from yard signs as Realtors® generate the most and best qualified buyers.
Dangers of Overpricing Your Home
Discourages qualified buyers, Drastically reduces advertising response, Helps your competition sell sooner as your home is used to "show" better value in other properties, Impacts appraisal valuations, Attracts owner financing and bargain hunters, Makes your property become "stale" on the market, Creates doubt and uncertainty.
We Have a Proactive Pricing Strategy
The overall goal is to sell your home. We are in the business of selling homes NOT taking listings, past sales are not always indicative of current performance. The market (supply and demand) is our real adversary. Based on statistics from the National Association of Realtors every 10 showings should produce at least one offer. Pricing MUST be a part of an overall strategy. Factors affecting the sale: Location, Condition, Price, Terms, Realtor®
Considerations When Thinking About Price
Think like a buyer! Analyze your home sale from a different perspective. Prepare your home before going "live" on the market. Complete any needed repairs. When cleaning focus on windows, flooring and the outside. Pay special attention to bathrooms and kitchens. Try and "neutralize" by depersonalizing your home.
Our Approach Gets Results
Our Digital Marketing Plan brings new ideas into the market. A specialized approach to fit your home individual attributes and needs. Proactive marketing of your home. Professional photography and video. Social Media marketing plan. International Marketing and Networking. Proactive negotiation strategy. Complete transaction management.
Building Our Business One Satisfied Client at a Time
Your goals are our priority. Becoming well acquainted with all of the amenities of the home, holding a broker's open, limited to agents who specialize in properties such as yours. Creating a custom property website showcasing your home in the best possible light. Not holding you to a long and expensive listing contract.